How to get ahead in the art world
The Art Insider
How to get ahead in the art world

News and Offers

news and offers

THE ART INSIDER AT THE OTHER ART FAIR

The Art Insider is delighted to announce our new lecture series in collaboration with The Other Art Fair. Each lecture features debate and discussion with key figures in the art world and is specifically designed to support emerging artists.

‘The Artist’s Entrepreneurial Guide to Funding and Sponsorship: How to Make Money from your Ideas’

Tuesday 28th January 2014, 6.45-9pm, £20

This lecture will take place at the prestigious Strand Campus of King’s College London.

Places are limited and will be available on a first come, first served basis. Please email sophie@theotherartfair.com to book your place.

Join us for an evening to explore opportunities for artists to take an entrepreneurial approach and make money from their ideas: raising funds for projects, angel investments, sponsorship brands. The lecture will examine traditional funding routes as well as providing new leads.<.

Learn from the experts, find out how to choose the best partners and collaborations, how to pitch yourself, how to budget and know your financial worth.

Roger Mavity

Roger Mavity’s original career was in advertising. He ran his own agency, Mavity Gilmore Jaume for ten years, working for Honda, Minolta, Hotpoint, Nestle and Burberry among others. He then sold his business to a French group and joined Granada Group, first as Chief Executive of the Leisure Division and then as Chief Executive of the Technology Division. While at Granada he masterminded the communications for Granada’s successful takeover bid for Forte Group: still the largest hostile takeover in British commercial history.

After eleven years, he left Granada to become Chairman of Citigate, the international PR consultancy. He left in 2006 to become Chief Executive of Conran Group. In 2013 he resigned from the Conran Chief Executive role, to concentrate on writing and photography.

He is co-author of ‘Life’s a Pitch’, a best-selling guide to presentation skills. His latest book, ‘The Rule-Breakers Book of Business’, was published this autumn.

He has a Master’s degree in photography from the University of Westminster and his photography has been exhibited in London, Paris, Ghent, Brussels and Amsterdam. He is a trustee of The Photographers Gallery.

Trudie Stephenson

Art industry expert, Trudie Stephenson, founded The Art Insider in 2012. Trudie possesses more than 20 years professional experience as an exhibiting artist, director and project-manager of major exhibitions, curator and fine-art consultant. She has concurrently mentored both emerging and established artists for over 10 years. This cumulative experience has engendered a thorough understanding of the nature of working as an artist and provided the expertise required to enable artists to develop and sustain their practice at a commercial level.

CHAIR: Max Landry

Max helped to found The Conversation in the UK; The Conversation is a news and analysis website where every article is a collaboration between an academic and a journalist. The Conversation provides the public with evidence-based, explanatory journalism, for free and without advertising. Prior to this Max founded Paperstone, one of the UK’s fastest growing office supplies websites.

Places are limited and will be available on a first come, first served basis. Please email sophie@theotherartfair.com to book your place.

The Art Insider @ Griffin Gallery

The Studio Building, 21, Evesham Street, London, W11 4AJ Wednseday 20th November 6.30 - 8.30pm

Ticket price: £10 per person (special introductory rate, subsidised by the Griffin Gallery)

HOW TO GET AHEAD IN THE ART WORLD

SPEAKERS

Trudie Stephenson Director of The Art Insider - more about Trudie Stephenson

Zavier Ellis Director of Charlie Smith London - more about Zavier Ellis and Charlie Smith London

6.30pm: Introductions

6.40pm: HOW THE GALLERY SYSTEM WORKS – 40 mins + 15 mins questions (speaker Zavier Ellis Director of Charlie Smith Gallery)

This workshop introduces the commercial gallery system and how it operates. It will help identify what a commercial gallery/dealership is looking for and assist in presenting work as a commercially viable proposition.

Areas covered:

  • Identifying the most appropriate gallery for you
  • How to approach the gallerist and what to present to them
  • What makes a gallery/dealer cherry pick certain artists and groom them for success?
  • Identifying a formula and applying it, without compromising your idea or the final artwork.
  • How to get beyond the group show and progress to the solo exhibition
  • What a gallery/dealer will offer the artist, how a career is developed and how a sales structure is implemented.
  • The artist, the gallery, art fairs and other opportunities
  • Who controls the market and how it is done

7.35pm: HOW TO CREATE INCOME STREAMS AND SUSTAN YOUR PRACTICE – 40 mins + 15 mins questions. (speaker Trudie Stephenson Director of The Art Insider)

This session provides a better understanding of the marketplace, of appropriate representation and looks at generating interest and income streams to enable you to make a living from your practice.

Areas covered:

  • Communication to a wider audience
  • Marketing your work successfully
  • How to get the press on your side and get ahead of the competition
  • Pricing and financial growth potential
  • The artist, the market and profile building
  • The range of opportunities available to artists
  • Where to look for sources of information
  • How to create income streams and find different ways/platforms to showcase and sell work

BOOK NOW

Please book with Ewa Karwowska

+44 208 424 3239

e.karwowska@colart.co.uk

www.griffingallery.co.uk

The Art Insider is delighted to annouce our collaboration with CASS ART LONDON

Cass Art Islington, 66-67 Colebrooke Row, N1 8AB

http://www.cassart.co.uk

Saturday 15 June, Session times: 12pm-1.45pm & 2.15pm-4pm, £20

SEMINAR: BUSINESS SKILLS FOR ARTISTS

Are you looking for advice on how to get ahead in the art world? This seminar has been developed to provide the skills necessary to navigate more effectively in the commercial art world.

The Business Skills for Artists seminar will cover many subjects including:

  • How to build a portfolio for presentation to a gallery/dealer
  • Marketing your work successfully
  • How to get the press on your side and get ahead of the competition
  • Communicating to a wider audience
  • Financial growth potential and realistic time frames
  • The artist, the market and profile building

SEMINAR: UNDERSTANDING COPYRIGHT

Tuesday 7th May 6.30 – 8.30pm

Great Western Studios, 65 Alfred Raod, London W2 5EU
Location: Gallery & Project Space

Understanding the basics of copyright is essential for all professional artists. Copyright provides protection for anyone creating work, enabling controlled and credited reproduction. The law sets parameters for copyright ownership, longevity of protection and advises upon how to buy, sell and licence the copyright. This seminar will explain copyright protection, including how to use it and how to earn from it.

SEMINAR: HOW THE GALLERY SYSTEM WORKS

Tuesday 4th June 6.30 – 8.30pm

Great Western Studios, 65 Alfred Raod, London W2 5EU
Location: Gallery & Project Space

This workshop introduces the commercial gallery system and how it operates. It will help identify what a commercial gallery/dealership is looking for and assist in presenting work as a commercially viable proposition.

Areas covered:

  • - Identifying the most appropriate gallery for you
  • - How to approach the gallerist and what to present to them
  • - What makes a gallery/dealer cherry pick certain artists and groom them for success?
  • - Identifying a formula and applying it, without compromising your idea or the final artwork.
  • - How to get beyond the group show and progress to the solo exhibition
  • - What a gallery/dealer will offer the artist, how a career is developed and how a sales structure is implemented.
  • - The artist, the gallery, art fairs and other opportunities
  • - Who controls the market and how it is done

View full seminar HERE

BOOK NOW

Your first seminar offer

Your first student seminar offer

The Art Insider is delighted to announce our collaboration with The Other Art Fair

www.theotherartfair.com/kids-create/

This April The Art Insider has teamed up with The Other Art Fair, Cass Art and Fabelist to deliver free, creative workshops, talks and advice for artists. Visit us at The Other Art Fair, 25 - 28 April 2013, Ambika P3, Marylebone Rd, London NW1 5LS.

seminars book now!

View full seminar HERE

Your first seminar offer

Your first student seminar offer

WE ARE ALSO PROUD TO PRESENT… SCHOOL FOR ARTISTS!!!

seminars book now!

School For Artists is a unique and bespoke 12-month development programme for practising visual artists. Our arts professionals understand how difficult it can be for artists to bridge the gap between studio practice and successful commercial enterprise. We have devised this programme to provide our students with the knowledge and skills necessary to operate successfully within the marketplace and to achieve sustainability.

Our objectives are: To advance studio practice, to facilitate business aptitude, to establish PR and marketing skills, to ‘demystify’ the fine art ‘system’, to implement growth and awareness and to foster confidence in all areas. Students will engage in group seminar, one-to-one-mentoring and relevant professional liaison, in order to attain the skills necessary to navigate more effectively within the fine art industry. The programme will culminate in a student group exhibition in a London showing space.

To download an application form and for more information visit HERE

CALLING ALL ARTISTS..!!!

The Art Insider is unique because it is all about YOU. We offer a flexible, bespoke service, created for your individual needs.

Services include: one-to-one mentoring, seminars, art safaris, writing, marketing & PR, web design, exhibitions, photography and video. We encourage artists to build their own tailor-made programme.

Check our SERVICES page for full details on what we can offer you.

We are happy to announce that we offer 30% NUS discount to all full-time students (with valid ID) on all Art Insider Seminars, Art Safaris and One-to-One Mentoring sessions.

Dates for the much-anticipated ART SAFARIS coming here soon!

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